[/caption]American Idol 2010 winner, Lee Dewyze, has been seen wearing a Raymond Weil Freelancer Watch. While it could not be verified that Lee Dewyze has been wearing the watch during the actual American Idol finale performance, a Raymond Weil representative stated:
"American Idol was the perfect opportunity for Raymond Weil to further equate the brand with the music industry, especially in the U.S. market."
DeWyze wore a style from the Raymond Weil Freelancer series, which is also featured in the advertising campaign. The international best-selling stainless steel, 42 mm in diameter, automatic chronograph on a brown leather strap retails for $2,750.
Raymond Weil has created a strong presence in the arts by sponsoring events like the 2010 Brit Awards. The brand is proud to support new music artists.
Lee DeWyze has already signed to 19 Recordings Limited and RCA Records, as reported by Billboard.com, while Crystal Bowersox, the second place winner, is now in contract is with 19 Recordings Limited and Jive Records.
Lee Dewyze - Beautiful Day Studio Version American Idol 9
Crystal Bowersox - Up to the Mountain (Studio Version/iTunes Version)
The songs Beautiful Day and Up to the Mountainwere released to iTunes and it is expected that they will be downloaded at least 100,000 times in the first week.
[caption id="attachment_1691" align="alignleft" width="174" caption="RAYMOND WEIL Freelancer "]
[/caption]Billboard.com reports that Kris Allen the winner of last years American Idol sold 134,000 copies of the original tune No Boundaries in its first week of release and the runner-up of that year, Adam Lambert's best-seller was his rendition of Mad World with 115,000 downloads. The numbers are according to Nielsen SoundScan.
Raymond Weil was founded in Geneva in 1976 and is family-owned. For more information on Raymond Weil, please visit www.raymondweil.com.
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