[/caption]The iPhone 4 has been the most successful product launch in Apple’s history. It was expected that the new white iPhone 4 would be available by the middle of July. Now that we are obviously way beyond mid July, Apple issued another statement on the availability of the highly anticipated white model of the new iPhone 4:
Statement by Apple on White iPhone 4
White models of Apple’s new iPhone 4 have continued to be more challenging to manufacture than we originally expected, and as a result they will not be available until later this year. The availability of the more popular iPhone 4 black models is not affected.
That the black model is more popular is probably only a result of necessity. With a white iPhone missing, consumers flock to to the black version.
Why it is challenging to manufacture a white instead of a black phone is beyond my understanding. As far as I know, you either select white or black plastic and you are off to the races. But maybe things are different in the world of Apple. Probably they have grown special trees that either carry white plastic shells or black plastic shells (this was a joke).
It does make sense from an economic point of view though. The late Mr. Ford developed this strategy for his Model T cars: They were available in every color, as long as said color was black. It locks like the Apples have learned from that example. If you produce any given item in only one variation, production costs are way lower compared to running the same operation with two or more variants.
Even though Apple is probably the best company alive in regards to marketing, they can still improve. Even if producing additional variants is more expensive, they probably did not realize that there are many consumers that would buy two instead of one iPhone 4, if it would be available in white or probably pink and red and blue and so on.
Talking about other colors, the new pink iPhone 4 would be an instant hit for sure. Not that I personally would buy it, but my daughter and millions of other girls would stand in line to get the new pink iPhone 4. For now you can only Dress up your iPhone 4 with an iPhone 4 Bumper: Apple iPhone 4 Bumper - Pink (free).
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