[/caption]After Microsoft realized that Apple is leading the pack in regards to app, Microsoft Corp. is offerering cash to developers form building mobile applications for its Windows Phone 7 system. They hope to catch up with the rival products from Apple and Google Inc. to help it narrow a lead by rival products from Apple Inc. and Google Inc., as reported by Bloomberg Businessweek, which cites Todd Brix, a senior director at Microsoft who works with app developers.
Microsoft will offer developers financial incentives, ranging from free tools and test handsets to funds for software development and marketing, Brix told Bloomberg. Brix added that in some cases, Microsoft is providing revenue guarantees and will make up the difference if apps don't sell as well as expected.
On Monday Microsoft released the beta version of its Software Development Kit (SDK) for Windows Phone 7. Having an abundance of apps is the most effective way to market a mobile device. If you have enough apps, the phone will fly off the shelves. Without enough apps you can offer the best mobile device in the world, but nobody would even take it for free.
If Microsoft Corp. can put enough steam behind the app development and app promotion, it might have a chance to get back into the mobile game.
As reported by informationweek.com, the new Windows Phone 7 OS has some serious flaws that need to be ironed out:
Developers warned that Microsoft's new phone OS does not allow users to switch back and forth between live third-party apps.
"Windows Phone allows only one application to run at any given time in the foreground, and no 3rd party applications are allowed to run in the background," wrote Microsoft technical evangelist Yochay Kiriaty, in a note to developers Tuesday.
"Therefore when a user navigates away from your application, either to a chooser like picture chooser, or to a launcher like phone call, Windows Phone operating system terminates your application," Kiriaty said.
The multitasking might be added with an update to this version or it will come out with a future version. There was no Microsoft representative available at press time to comment further on this.
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