[/caption]The consumer is indeed very fickle, especially in its tastes for technology, which makes his or her life convenient. It seems so long ago when the BlackBerry ruled, so much so that its users were known as “Crackberries.”
The iPhone and other smart phones manufacturers must have successfully provided the proverbial elixir, which weaned many “crackberries” off their BlackBerries, which is made by Research in Motion.
Don’t get me wrong, I still see many Crackberries, but the new addicts of the Droid X, and moreover, the iPhones users, are the ones to reckon with. Like actual drug dealers, the turf is where the vicious battles are played out and no one expected the makers of the BlackBerry, RIM, to simply cede the lucrative turf of the other smart phone manufacturers - to this end, CNET News is reporting that RIM is on the verge of releasing its new version of its BlackBerry to lore back its “Crackberries.”
RIM’s new version of the BlackBerry is known as the 9800 and it is said to run on its new operative system, OS 6. The new software is said to come with an updated web browser, which is geared to compete or beat that of the iPhone and those who used the Google Android Operative system. In addition, RIM’s 9800 is said to also offer a touch-screen and a full slide out keyboard - pundits say all these new amenities will go along way to silence RIM’s critics, who say that it was looking dated to the new comers of the smart phone space.
The new BlackBerry 9800 is scheduled to go on sale in mid-August, but no price is determined as yet. The lesson that could be had here is that no one can rest on his or her laurels, in light of the revenues available in this space.
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