[/caption]Democrats have been having the political "climate" turning against the for a while. As a result, the party has decided that it's time for a rebranding. Central to this overhaul is a new website and logo. The website has been made on a minimalist idea, however, it's very, very different from what it was all like previously, so it's not yet know whether or not it will be a success. The website is very basic, with a stark white background.
The new Democrat's logo has been redesigned. It used to have block "DNC" letters. These were filled with a U.S. flag pattern. This logo has been replaced with a simple capital letter, "D" inside a blue outline of a circle. It's very simple and minimalist.
Their new tagline is, "Change That Matters," it's obviously based on Obama's famous speeches on change.
Generally, it's not smart to change a logo once you have one in place, because it becomes what you are know for. Imagine if Coca Cola changed the font of their famous logo. You would never know it was them. Personally, however, I think it's good that they have decided on a simpler, more attractive logo. It may take a while to be adopted, but when it does, it will probably be better than the old one.
Continue reading on the next page.
Now, a new site, tagline and logo are hardly going to ensure that the party stays in power into 2011, however, if the new look is accompanied by a new social media strategy and they continue their foray into web promotion, they may have a chance to win back the young voters who put the party in power in 2006 and 2008.
This change in the party's logo and website is probably geared toward just that.
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