[/caption]Today Amazon showed TV viewers which product it thinks is its biggest competition for its Kindle, not the Nook or some other e-reader, it's the Apple iPad. In a TV ad that played on Good Morning America, they outed the iPad in a Kindle vs. iPad video.
Many people know that the iPad's one biggest flaw is the inability to do very well in direct sunlight. Often times, users find themselves looking at themselves instead of what they want to read. The problem is that with the iPad's screen, which is just like the iPhone's, without the retina display, is that it can't work without using its backlight. That is because the screen is made of pixels, not little balls that have white on one side, and black on the other.
That's also the reason why the Kindle's battery life is so long, it doesn't have to power each pixel, it just has to turn them over--that's the basic principal behind e-ink.
In the video--which, by the way, we have embedded on the next page--you see two people lying at the poolside. A man, who looks rather geeky, has the Apple iPad in his hand, and a well dressed woman, with nice big sunglasses, is holding her Amazon Kindle. You see the man trying to see something other than his reflection in his device, while the woman is just reading pleasantly.
He asks her how she can read her device, she replies that "it's a kindle" and it only costs $139, as opposed to the iPad's price tag of $499. "I actually paid more for these sunglasses," she adds.
Well, that's quite a slap in the face for Apple, however, they could just as well run their own ad in which the the sun has gone down, and the lady can't read anything while the man is reading along pleasantly, maybe even watching a video, or surfing the internet... maybe, maybe he could even be reading through the Kindle app for iPad.
Watch the video on the next page.
See, there's flaws to both devices, it just depends on what you need most. If you're a total book lover who can read for hours on end, you will be able to settle for the Kindle, which is also a lot cheaper. However, if you are, on the other hand, an internet geek who spends three quarters of their day online, you will probably want to go with the iPad.
Below is the Amazon Kindle commercial.
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