[/caption]The co-founders of Google are also getting the "Hollywood treatment" with a feature film on the way. Groundswell Productions and producer John Morris has supposedly just acquired the movie rights to Ken Auletta's Book, "Googled: The End of the World As We Know it." The book traces the rise of the Google brand, all the way from an idealistic concept up to the digital cash cow that it has become. Google was founded by Sergey Brin and Larry Page, they began to lay the Google ground work as PhD students as Stanford University. The held a strict code of ethics and adhered to principle such as "You can make money without doing evil," and "You can be serious without a suit." They have made Google grow and become an information source for people worldwide.
There's hardly a person in the United States who hasn't heard the term, "Jut Google it." they have come so far to have even been included in some dictionaries under the verb term, to Google. I have to admit, there are many times where I use that term myself.
The great part about it is that almost everyone I know understands it.
The upcoming Google movie will be a challenge for the producer and studio because they will have to make it into compelling cinema without it becoming a drama. They will have to build the movie around their wonderful edict, don't be evil. There are a whole lot of challenges for a company that big to stay on the side of the right and I think that they are doing a pretty good job.
Groundswell CEO, Michael London reassures that his production team won't do anything to smear the name of either co-founder. The intention is to be sympathetic to Sergey and Larry.
This film is bound to be interesting, as who doesn't want to know how this huge company was built up and what it took to get it where it is today.
I'm truly looking forward to seeing this film come out.
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