Allstate TV Ad: Mayhem is Coming Tree Branch

Not that I particularly like insurance, but Allstate recently came out with several brilliant commercials.

"Mayhem is coming. Are you in Good Hands?" That asks Dean Winters in an Allstate Insurance commercial:



The actor Dean Winters usually plays rather dark characters in series like “Oz,” “Rescue Me” and “30 Rock,”. Now he is appearing in the Allstate campaign as Mayhem, personifying the many risks, like collisions and storm damage, deer etc., that can befall drivers.

"All insurance is not the same. You get what you pay for," said Mark LaNeve, chief marketing officer for Allstate. "What we say in the new ads is it's not just about price. But dollar for dollar, nobody protects you like Allstate. Post-recession consumer research indicates an increased desire for true value; consumers understand that proper coverage from a trusted company is critical."

Mayhem is played by New York actor Dean Winters, best known for his roles on HBO's award-winning series Oz, the Emmy-winning comedy 30 Rock, and on FX's critically acclaimed Rescue Me. "Mayhem personifies uncertainty and helps us reinforce why Allstate exists - to provide our customers with the best protection and value available," added LaNeve.

A viewer on Youtube rcmooseman, commented:"These adds people remember... and can stand to watch... better than most tv shows now... haha ".