White iPhone 4 Delayed Until Spring 2011

Apple has further delayed the delivery of the iPhone 4 until spring 2011, as PC Mag reports. Apple did not give any details on why they are pushing the release further back again. There were already three release dates that were all later revised.

Just yesterday boygeniusreport.com showed that the white iPhone 4 was already added to the Apple store app, giving you the option to reserve the white device. But if you wanted to actually buy or reserve the phone, you would get a message that it's not currently available. The option was later removed from the app store.

"We're sorry to disappoint customers waiting for the white iPhone yet again, but we've decided to delay its release until this spring",  Apple commented to CNN on the situation.

When the iPhone 4 was initially announced in June this year, the company said you could have the gizmo in black or white. The white iPhone 4 was then delayed and then the white iPhone 4 was delayed until later this year.

The exact reason has not been stated by Apple. Earlier this year Apple said regarding the white iPhone 4 models, that they are "more challenging to manufacture than we originally expected." There are rumors that several suppliers can't get the exact shade of white correct. The parts of the white iPhone 4 are delivered by different suppliers and one of them does not match the color of the other. Maybe they should start to make the pink iPhone 4. It would certainly be an instant hit among the young girls.

Or is this another PR stunt from Apple: "Let's make them talk without spending a dime." Through not delivering the white iPhone 4 Apple has probably saved millions in advertising money and sold twice as many regular iPhone 4's. If you look at the white iPhone 4 from a marketing standpoint, you can learn a lot:

Just hint that there might be another color in the future and then delay that color, giving the media something to yap on in the meantime. But don't try this at home, meaning in your own company, as it might backfire badly if done wrong.

Whatever.