Only a few days after Gap showed off their new logo, they came to their senses and put the real logo back in place.
Gap got so much pressure from its customers, for example on their Facebook page, and from the design community, that they reverted back to the good old Gap logo.
Gap, the clothing retailer has recently changed their logo. Whenever there is a change, people start to get exasperated. That does not mean that anything is good or bad, it just means that there was a change. And usually the noise comes from people that could not care less. Either they never noticed how it was before or they do not even know the brand.
- Gap Logo before and after. Gap logos © 2010 Gap Inc.
While it is true that a logo should not be changed, as it is the one thing that makes consumers recognize a brand, it is also true, that it really does not matter too much once a company is beyond a certain size.
In the case of Gap, it will add some publicity to their brand. As long as they do not change their name, it is unlikely that they will lose any customers.
Whether the old logo is better or the new one is clearly a matter of taste. But why they changed it in the first place is not known. Most likely some new guy or girl wanted to show their presence and tries to change whatever they get their hands on.
If that change is directly related to either surveys, where they found out that consumers hate the old logo and prefer to shop elsewhere or to some legal thing where maybe somebody tried to steal the brand by creating products similar to the old logo, then the change is completely fine.
In the case of some person trying to make something "better", it will most likely not hurt, but the move then would be considered dumb. At the time of writing this there were no statements from Gap available, aside from a post on Gap's Facebook page:
"Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to... see other ideas. Stay tuned for details in the next few days on this crowd sourcing project."
Most likely the noise will cease after a few days and after a while people will say:"You know what, I actually like the new logo".
What do you think?
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